SuperBowl is coming up, and ALL kinds of hashtags will be used by fans all over the world, that happens with most sportevents. The idea is simply to include a twitterfeed into the TV, that you can click on/off with the TV-remote the same way you use TextTV. It could [...]
Continue Reading →Ive been working with marketing for about 10 years, and trough those years the effect of TV-advertising has been questioned, one of the reasons being that people leave the channel or go to the bathroom or don’t pay enough attention, when there favorite show or tv-program gets interrupted by commercials. And [...]
Continue Reading →I don’t know about you, but though TV is a nice relaxing activity, Facebook, blogs, twitter etc. has spoiled me, I’m used to being asked for leaving a comment, giving a thumb up OR thump down, or to make a re-tweet.
TV needs to adapt this, and they are trying, [...]
Continue Reading →Your watching a really sad movie, with melancholic background music, and your all mellow and such… then it hits commercials and your TVs volume is set for a not that noisy program, and suddenly your blown away by an ad with Deathmetal as background music, the kids wake up crying, your [...]
Continue Reading →Product-placement is not news at all, movies, news, TV-series, reality-shows are packed with sponsored products, down to the toothpaste used by agent 007 etc. Sometimes when I watch a movie, a series or whatever, I do exactly what marketeers, like myself, dreams will happen, I think “I want that!”, unfortunately [...]
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